You may have heard the term “sober-ish” or “damp drinking”. That’s because many young adults are cutting back on alcohol and looking for alternatives - and lots of Gen Zers and Millennials are finding it in cannabis.
Gen Z is drinking 20% less than millennials at their age, and a growing number of them are abstaining from alcohol altogether. Millennials are drinking less than Gen X and Boomers. But that doesn’t mean these groups are all going totally sober. According to Brightfield Group, 37% of Gen Zers prefer cannabis to alcohol and 20% of all people who say they are drinking less are substituting with cannabis. And what better way to sub-in cannabis for alcohol than with a cannabis infused drink that can help you find your buzz without feeling hungover the next day.
Why cannabis infused drinks provide a healthier and more controlled experience
One of the biggest reasons young adults are reaching for cannabis seltzers and other infused drinks is because they can avoid hangovers and next-day anxieties. We’ve all been there. Waking up after a night of drinking “wait, is everyone mad at me?” Unlike alcohol that disrupts your sleep, cannabis may actually help you sleep better and can help relieve your stress and anxiety rather than adding to it.
Aside from offering a buzz without the boozy hangovers, cannabis infused drinks provide a healthier alternative to alcohol. They typically have fewer calories and need less consumption to feel the effects. Cannabis infused drinks also offer a different way to experience cannabis. No need for smoking or vaping, which can come with their own negative health effects with too much consumption.
In addition, cannabis in liquid form provides a more controlled experience. Unlike edibles that can take 30 minutes to 2 hours to kick in, nothing needs to be broken down or digested in your body, so you can feel the effects of a cannabis infused drink within 10-15 minutes. With cannabis infused drinks, you can avoid that all-at-once “the edible just hit” feeling that can catch many off guard.
A familiar way to partake
For new cannabis consumers, the OG form of grinding and rolling flower can be intimidating. Flower, concentrates, and even vapes can come with other accessories like grinders, papers, dab kits, and batteries that can be overwhelming for the canna-curious.
The similarities between alcohol and cannabis infused drinks provide a familiar way to engage without booze or the bells and whistles that come with other traditional forms of cannabis. For first timers, they may not know how to roll a joint or take a dab properly, but they’ve likely had an alcoholic beverage before. People understand that taking a shot differs from sipping a cocktail or glass of wine. It’s the same for cannabis infused seltzers or sodas - except your head won’t be killing you the next day. This is a great way for newcomers to control their cannabis experience.
Cannabis infused drinks even come in similar bottles or cans. You might even mistake it for an alcoholic seltzer or a beer at a party, making it an easy way to blend right in and avoid the “why aren’t you drinking?” questions. So if you’re interested in cannabis, but feel intimidated by flower or just want a different cannabis experience, cannabis infused drinks are an easy alternative. All you need to do is open the can!
Try Anytime seltzers
Our Anytime seltzers are 0 calories, made with natural ingredients, and come in 4 delicious flavors: Mango, Lime, Strawberry-Kiwi, and Raspberry Lemonade. You can even mix and match the flavors in a mix and match 4 pack.
Drink right from the can or pour over ice and add a lime or lemon garnish to elevate your cannabis mocktail. Grab one to try or order a 4 pack or 24 pack to take to your next soberish party.
